Media is no longer downstream from culture—it shapes how culture forms, travels, and endures. Distribution, format, and context now define relevance as much as content itself.

ISO designs media systems that allow ideas, artists, and moments to move efficiently across platforms and regions. By understanding how attention is captured and sustained today, we help ensure that cultural moments reach the audiences they are meant to reach—at the right time, in the right form.

Media at ISO is treated as infrastructure, not amplification alone—built to support longevity, adaptability, and global scale.